Individual Thesis

For our individual thesis masters, We had campaigns that chose to solve transportation issues, some that decided to reinvent iconic brands and bring them to the 21st century, many that advocated for notable causes, while others chose to turn something local into something bigger. Each brought something different to the table but every one of our thesis campaigns was notable in their own special way. 

Group Presentations

For the past 3 months, teams of ten were formed to do a pitch for 2 client briefs. The first brief saw teams creating a campaign to make in the know millennials discover and be apart of the the mysterious world of Apothic Red wine, while the other saw them step into a marketers mindset to create a campaign for sponsorshipX; a sponsorship marketing event that takes the conference outside of the banquet hall and into an experience based adventure every year. 

The contrast in the clients provided an opportunity for us to go beyond our limits and into a new world of thinking and learning which is reflected in the works we presented. 

Judges

On April 5- our shortlisting judges were,

Joanne deVisser

                Brand Strategist, Previously at McCain
    

Cory Eisentraut 
                VP Creative Director at Havas Canada. 

Glen D’Souza 

                Executive Creative Director at KBS Canada

Alexandra (Alita) González-Vučina

                Creative Director Design, Cossette

Terry Lau
                Creative Director, Beehive Design
 

Simon Craig and Jean Paul Gravine

                Co-Creative Directors at send+receive

On April 12- our judges were,

Ian Mirlin

                Legendary Advertising icon
                OCAD faculty

Joel Holtby

                Partner, Creative Director, ReThink

Shane Ogilive

                Co-Founder at The Garden

Nellie Kim

                Partner, VP, Executive Creative Director at lg2

Ari Elkouby
                VP, Creative Director at JWT Worldwide

Andrew Simon

                Chief Creative Officer at Edelman

FINAL RESULTS: Industry

Winner for Best Campaign,

sponsorshipX

MARK

Team

Honourable Mentions:

Canadian Tuxedo:

Drishti Patel  Sidney Gagné  Vibeke Silverthorne  Ishleen Singh

Doga4:

 Tina Peng, Tommy Yong  Marcella Kinlocke  Mary Chen

Flora:

 Rebecca Hollander  Dameon Neath  Ninet Moon  Jacqueline Lee

Mark:

 Matilda Aide   Ray Zhang  Kyle Shen  Ariana Kaminski

MISFITS

Team

Winner for Best Campaign,

Apothic Red Wine

Honourable Mentions:

Mark:

Matilda Aide   Ray Zhang  Kyle Shen  Ariana Kaminski

WIP:

Berkly Foster  Taha  Meaghan Harris  Parker Galbraith-Nolan

Misfits:

Hani Tangizadeh Audrey Laliberté Alice Wang Mercedes Tuck

Doga4:

Tina Peng  Tommy Yong  Marcella Kinlocke  Mary Chen

Canadian Tuxedo:

Drishti Patel  Sidney Gagné  Vibeke Silverthorne  Ishleen Singh

Hopscotch:

Alana Ratcliff-Lake  Ivana Atlija   Andi Solowka  Morid Ahmady