Have you ever heard of Middle Child Syndrome? It's when middle children feel neglected, misunderstood, and underestimated by their family. The In Between is a clothing brand I created that is dedicated to creating a community for middle children.
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WILD POSTINGS
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OOH
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EXPERIENTIAL
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SOCIAL media
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CSR initiative, comedy bar for The In Between community to come and tell their best middle children stories and be able to be apart of a group that they feel accepted in. All proceeds from tickets and 10% of drink proceeds will go towards social planning toronto.
APP
The In Between app includes a shop, blogs about middle children, a talk centre to talk to The In Between community and a rewards page to get discounts off clothing.
CREATIVE SURPRISE
CSR
