While some only see the bad, Dave's Killer Bread sees and delivers the good in their bread, people and communities in need. This campaign mirrors peoples' initial bias and flips them on their head. Using imagery and actions initially seen as "bad" to highlight the good.
O1
FILM
xml version="1.0" encoding="UTF-8"
O2
OOH
03
TRANSIT
04
SOCIAL MEDIA
xml version="1.0" encoding="UTF-8"
xml version="1.0" encoding="UTF-8"
xml version="1.0" encoding="UTF-8"
xml version="1.0" encoding="UTF-8"
xml version="1.0" encoding="UTF-8"
05
GIVEAWAY
06
SAMPLING EVENT
xml version="1.0" encoding="UTF-8"
07
PACKAGING
08
CSR
